Since 2007, AlyRajab.com, the founder and chairman of CLLC.ca, has been convinced that the international education industry, specifically the language sector, needed a framework to differentiate the good from the great to help shape the future of the industry.
Aly had always believed that International recruiters and agencies have been a crucial link in bringing international students overseas, so he decided that the framework had to serve them, be free of charge to apply (but with a rigorous application process), and would enhance any applicant’s integrity.
In 2008, he had approached a few industry leaders to help create such an awards framework to help standardize and improve the international educational agency business worldwide. Support however, remained limited, allowing Aly the freedom to create an awards framework that he knew would best serve international agencies.
The following year, Aly’s dream to enhance the quality of the international education industry pushed him to go even farther, leading him to outline a two milestone plan covering the following two decades. In 2010, CLLC.ca became the Innovator Sponsor for the first decade milestone.
As CLLC was directly involved in the sponsorship, it allowed it to operate within the awards, separate from the judging process. As the Innovator Sponsor, CLLC began implementing promotional award strategies and promoting the first CPIEA’s worldwide (initially named “PABA’s”).
From 2012 to 2022, the CPIEA’s awarded 65 agencies and accomplished the first milestone, bringing to the industry a community of 65 quality agencies that will support the second milestone, which includes awarding another 120 quality agencies over the following 10 years.
From 2022 to 2032, the awards will be held annually instead of bi-annually. This shift will include awarding 185 quality agencies by the end of the second milestone. The CPIEA’s seek to gain a larger community and a more robust industry presence. Their mission consists of a wave of game-changing products and academic programs to help shape the winners’ future and the entire industry.
The CPIEAs take pride in their history and how far the awards have come. From ﬁrst recognizing a need to now continually celebrating the global impact of agencies worldwide, the CPIEA’s remain dedicated to making the students journey a memorable one.